The mission of Health Power
for Minorities (Health Power), is to improve the health of multicultural
populations, and thus the health of society as a whole. Our mission is pursued through:
- production and wide dissemination of authoritative, user friendly, culturally relevant
and credible health related information;
- health promotion in communities of color, and among others in a position to have
a positive impact on their physical, mental and spiritual health;
- provision of consultative services for capacity-building, including the development
and enhancement of culturally relevant programs, services and activities; and
- partnering and collaborating with the public, non-profit and private sectors in
planning, implementing and operating customized strategies and programs for disease
prevention, early detection and control.
The hallmarks of the Health Power approach
are: (a) customized health communications, and (b) strategic alliances.
Our Expertise
Health Power personnel have extensive experience in multicultural health. Norma
J. Goodwin, M.D., Founder, President and CEO, is a nationally recognized expert
in the field, as exemplified by the following representative accomplishments:
- Conduct of six national conferences including a two-day videoconference linking
more than 1,750 persons from 800 organizations in 16 cities, via satellite;
- Partnering with the U.S. Centers for Disease Control and Prevention (CDC) for 11
consecutive years in preventing HIV and AIDS in communities of color;
- Production and wide dissemination of customized print and audio-visual health information
and promotion messages including more than two million national broadcast message
impressions;
- Conduct of numerous marketing and market research activities especially focus groups
and other qualitative research;
- Developing and operating customized community intervention programs such as:
- Bedford Stuyvesant Healthy Heart
Program - developed and operated for six years with funding from the
NYS Department of Health;
- United For Health Ministry -
an urban community faith based health promotion and disease prevention program of
six churches with total congregations of more than 10,000;
- Safe Passage for African-American
and Latino Teens - a community demonstration model for preventing pregnancy,
HIV/AIDS, substance abuse and violence, whose concept and approach generated sizeable
grants from two federal agencies.
Numerous additional past partnerships related to multicultural health directed or
facilitated by Dr. Goodwin and other Health Power personnel include collaborations
with: Abyssinian Baptist Church, Alabama AIDS Task Force, American Cancer Society,
American Diabetes Association, American Heart Association, American Red Cross, BBDO,
Bristol-Myers Squibb, CBS Corporation, California Wellness Foundation, Council of
National Black Churches, Florida A & M University, Glaxo Wellcome, Howard University
School of Medicine, Local 144, SEIU, AFL-CIO, Medscape, Meharry Medical College,
Met Life Foundation, NAACP, National Baptist Association of the USA, National Black
Nurses Association, National Campaign to Prevent Teen Pregnancy, National Council
of LaRaza, National Council of Negro Women, National Hispanic Medical Association,
National Hispanic Nurses Association, National Institutes of Health, National Medical
Association, National Minority AIDS Council, National Urban League, National Women's
Health Council, New York Academy of Medicine, NYC Health Department, NYS Health
Department, San Antonio College, Stuart W. Mott Foundation, Summit Fund of Washington,
Temple University, Time Warner, U. S. Conference of Mayors, U.S. Office of Minority
Health, University of Texas, UCLA School of Public Health, United Way of New York
City, Wm. Wrigley Jr. Company, and Women's Medical Association of New York City.